Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Check out the opening notes of our research findings.
Hispanic buying power is outpacing U.S. market growth.
- Hispanic spending is bigger than India’s economy and growing.
- 18.8% have college degrees.
- 3.8 people per household vs. 3.2 U.S. average.
- Median HH income is $62,800 which is higher than African Americans ($52,860) but lower than the national average of $74,580.
- In 2023, Hispanics added 820,000 new workers, offsetting a decline of 560,000 among non-Latinos.
Study Overview & Methodology
ThinkNow conducted a quantitative study among a nationally representative sample of U.S. adults, with the objective of understanding the impact the Immigration Raids are having on U.S. consumers, particularly the 70 million Americans of Hispanic descent.
Areas we covered include:
- Economic Impact & Behavior
- Trust in Institutions
- Expectations of Corporate Response
- Effect on US Identity & Belonging
- Political Implications
